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The CRM system in an organization - a detailed analysis (MBA in Customer Relationship Management / CRM )

Free MBA CRM Project Topics, Ideas. Download MBA Project Proposal, Abstract, Synopsis, Project Report for Final Year MBA Student. Latest MBA CRM Project Topics for Final Year MBA, BBA Student for Welingkar, SMU, IGNOU. Download CRM Project Report PDF, PPT and MS Word File.Download project abstract for The CRM system in an organization - a detailed analysis (MBA in Customer Relationship Management / CRM ).

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MBA Project ID: 288
MBA Project Name: The CRM system in an organization - a detailed analysis (MBA in Customer Relationship Management / CRM )
MBA Category: MBA CRM
Project Abstract:
 
This project report is based on the results show that companies has a well-established Customer Relationship Management system supporting its marketing and sales activities, but equally the results indicate mixed scenarios. A positive relationship between Customer Relationship Management to performance was established. That is, it has a positive contribution to the company’s performance, both financial and non-financial. There is also negative feedback on the company’s Customer Relationship Management system which illustrates that Customer Relationship Management system can also have negative consequences. CRM success is questionable from a stand-alone perspective.
Project Report: 60 Pages
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