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A detail study and analysis of CRM failure in XYZ Organization (MBA Customer Relationship Management / CRM)

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MBA Project ID: 290
MBA Project Name: A detail study and analysis of CRM failure in XYZ Organization (MBA Customer Relationship Management / CRM)
MBA Category: MBA CRM
Project Abstract:
 
This study includes analysis of CRM failure with findings in XYZ solutions, India. The study results show that XYZ solutions has a well-established Customer Relationship Management system supporting its marketing and sales activities, but equally the results indicate mixed scenarios. A positive relationship between Customer Relationship Management to performance was established. That is, it has a positive contribution to the company’s performance, both financial and non-financial. There is also negative feedback on the company’s Customer Relationship Management system which illustrates that Customer Relationship Management system can also have negative consequences. CRM success is questionable from a stand-alone perspective.
Project Report: 60 Pages
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