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Customers First, Employees Later Service Marketing Overview - (MBA Marketing)

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MBA Project ID: 363
MBA Project Name: Customers First, Employees Later Service Marketing Overview - (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
In today’s intensely competitive, rapidly changing and highly complex environment characterize by the service marketing level of customer service has decreased in recent years, and that this can be attributed to a lack of support or understanding at the executive and middle management levels of a corporation and/or a customer service policy. The reason to choose this as a study is that there is a tendency in the people at [City] by giving complaint for very small reason. There by Hyundai entrusted with me the task of finding service marketing level.
Project Report: 75 Pages
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